It's been known for some time now that newspaper circulation and ad revenues have been sagging.
Because of those twin pitfalls (low or stagnant circulation and likewise with ad revenue) some say the newspaper industy is dying--kind of like a media dinosaur.
Enter Quandrant One, where four large newspaper-heavy companies--Gannett, New York Times, Hearst and Tribune--are combining their resources so that an advertiser can make one buy and be on all these publications' Web sites.
Strikes me, in a way, as a band aid approach to a huge, daunting problem, but maybe it's one small step to help a struggling industry.
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